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MARKET RESEARCH & CONSUMER BEHAVIOR_Y2A_GONZALES
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Introduction
Announcements
Course Kit
Course Syllabus
Class Orientation
PRELIM
Lesson 1 Managing Marketing Information to gain Customer Insights
Assignment 1: CUSTOMER BEHAVIOR OBSERVATION
Submit all Quiz here
Lesson 2 Consumer Buyer Behavior
MIDTERM
Lesson 3 Business Market & Buyer Behavior
Lesson 4 Customer Driven Marketing Strategies
Lesson 5 Product Services Branding Strategy
Midterm Quiz
PRE-FINAL
Mini-Market Research Activity
[SAMPLE] Survey Questionnaire
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1st Semester A.Y 2026-2027
GENERAL EDUCATION
BSMLS
BSPHARM
BSOT
BSRT
BSBIO
BSPT
BSPHARM
BSN
BS ENTREP
BS TOURISM
BSHM
OPTO
BSPSYCH
BS EDUCATION
MSRT
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1st Semester A.Y 2026-2027
GENERAL EDUCATION
BSMLS
BSPHARM
BSOT
BSRT
BSBIO
BSPT
BSPHARM
BSN
BS ENTREP
BS TOURISM
BSHM
OPTO
BSPSYCH
BS EDUCATION
MSRT
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Course information
MARKET RESEARCH & CONSUMER BEHAVIOR_Y2A_GONZALES
Teacher:
Faith Gonzales
Skill Level
:
Beginner
